{"id":52380,"date":"2026-07-13T12:32:13","date_gmt":"2026-07-13T10:32:13","guid":{"rendered":"https:\/\/www.steeringlegal.com\/contenus-generes-par-lia-nouveau-code-de-bonnes-pratiques\/"},"modified":"2026-07-15T12:51:22","modified_gmt":"2026-07-15T10:51:22","slug":"contenus-generes-par-lia-nouveau-code-de-bonnes-pratiques","status":"publish","type":"post","link":"https:\/\/www.steeringlegal.com\/en\/contenus-generes-par-lia-nouveau-code-de-bonnes-pratiques\/","title":{"rendered":"AI-generated content: new code of practice"},"content":{"rendered":"<p>The European Commission has published a Code of Practice on the labelling and marking of AI-generated content, particularly deepfakes.<!--more--><br \/>\n\ud83c\udfaf Objective: to enable providers and operators of generative AI systems to inform users about the use of AI, in order to comply with the transparency requirements set out in the EU <a href=\"http:\/\/AI-generated content: new code of practice\">AI<\/a> Regulation.<\/p>\n<p>\ud83d\udcc5 Effective from 2 August 2026.<\/p>\n<p>In practice, several measures are proposed: metadata on AI-generated content, an imperceptible watermark and a series of icons to be added to AI-generated content.<\/p>\n<p>Here are some examples proposed by Steering Legal\u2019s <a href=\"https:\/\/www.steeringlegal.com\/en\/competence\/intellectual-property-it-data\/\"><strong>IP, Tech &amp; Data team<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-52369\" src=\"https:\/\/www.steeringlegal.com\/wp-content\/uploads\/2026\/07\/Steering-Legal-IA-1-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.steeringlegal.com\/wp-content\/uploads\/2026\/07\/Steering-Legal-IA-1-300x225.jpg 300w, https:\/\/www.steeringlegal.com\/wp-content\/uploads\/2026\/07\/Steering-Legal-IA-1.jpg 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> \u00a0<img decoding=\"async\" class=\"alignnone size-medium wp-image-52375\" src=\"https:\/\/www.steeringlegal.com\/wp-content\/uploads\/2026\/07\/Steering-Legal-IA-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.steeringlegal.com\/wp-content\/uploads\/2026\/07\/Steering-Legal-IA-300x225.jpg 300w, https:\/\/www.steeringlegal.com\/wp-content\/uploads\/2026\/07\/Steering-Legal-IA.jpg 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img decoding=\"async\" class=\"alignnone size-medium wp-image-52373\" src=\"https:\/\/www.steeringlegal.com\/wp-content\/uploads\/2026\/07\/Steering-Legal-IA-3-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.steeringlegal.com\/wp-content\/uploads\/2026\/07\/Steering-Legal-IA-3-300x225.jpg 300w, https:\/\/www.steeringlegal.com\/wp-content\/uploads\/2026\/07\/Steering-Legal-IA-3.jpg 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The European Commission has published a Code of Practice on the labelling and marking of AI-generated content, particularly deepfakes.<\/p>\n","protected":false},"author":4,"featured_media":52370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1467],"tags":[1973,2126,1972,1971,1974],"class_list":["post-52380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-chadenet-en","tag-fourrier","tag-hoel-en","tag-lambert-en","tag-sy-savane-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI-generated content: new code of practice | steeringlegal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.steeringlegal.com\/en\/contenus-generes-par-lia-nouveau-code-de-bonnes-pratiques\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI-generated content: new code of practice | steeringlegal\" \/>\n<meta property=\"og:description\" content=\"The European Commission has published a Code of Practice on the labelling and marking of AI-generated content, particularly deepfakes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.steeringlegal.com\/en\/contenus-generes-par-lia-nouveau-code-de-bonnes-pratiques\/\" \/>\n<meta property=\"og:site_name\" content=\"steeringlegal\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-13T10:32:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-15T10:51:22+00:00\" \/>\n<meta property=\"og:image\" 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