{"id":49866,"date":"2026-01-12T14:00:56","date_gmt":"2026-01-12T13:00:56","guid":{"rendered":"https:\/\/www.steeringlegal.com\/steering-legal-a-conseille-les-associes-de-japan-experience-pour-la-cession-du-groupe-a-marietton-developpement\/"},"modified":"2026-01-16T16:26:18","modified_gmt":"2026-01-16T15:26:18","slug":"steering-legal-advises-japan-experience-partners-on-sale-of-group-to-marietton-developpement","status":"publish","type":"post","link":"https:\/\/www.steeringlegal.com\/pt-br\/steering-legal-advises-japan-experience-partners-on-sale-of-group-to-marietton-developpement\/","title":{"rendered":"A Steering Legal assessorou os s\u00f3cios da Japan Experience na venda do grupo \u00e0 Marietton D\u00e9veloppement"},"content":{"rendered":"

Com o apoio da Steering Legal, a Japan Experience, fornecedora l\u00edder de experi\u00eancias culturais e de viagens imersivas no Jap\u00e3o, anuncia a sua venda \u00e0 Marietton D\u00e9veloppement,<\/p>\n

um grupo familiar independente e uma das principais empresas de turismo da Fran\u00e7a, marcando uma nova etapa no desenvolvimento da empresa.<\/p>\n

A Japan Experience, fundada h\u00e1 mais de 40 anos sob a marca \u00abVivre le Japon\u00bb por Claude Sauli\u00e8re, uma figura de destaque na ind\u00fastria do turismo e cofundador da Voyageurs du Monde, \u00e9 a operadora tur\u00edstica l\u00edder na Europa especializada exclusivamente no Jap\u00e3o.<\/p>\n

Adquirida no in\u00edcio de 2019 e gerida por Thierry Maincent, a Japan Experience estabeleceu-se como a marca l\u00edder em viagens personalizadas e independentes no Jap\u00e3o, combinando experi\u00eancia no terreno, conhecimento profundo da cultura japonesa e inova\u00e7\u00e3o digital. A empresa destaca-se, em particular, pelos seus itiner\u00e1rios personalizados, pelas suas viagens de imers\u00e3o e pela distribui\u00e7\u00e3o exclusiva de produtos ic\u00f3nicos, como o Japan Rail Pass, tradu\u00e7\u00f5es de cartas de condu\u00e7\u00e3o e aluguer de casas locais (ou alojamento em hot\u00e9is, incluindo ryokans, <\/i>pousadas tradicionais japonesas), bem como pela sua rede de 150 guias.<\/p>\n

Goza de uma reputa\u00e7\u00e3o muito forte entre uma clientela internacional exigente, tendo expandido as suas atividades para cinco escrit\u00f3rios europeus (Paris, Mil\u00e3o, Madrid, Berlim e Londres) e dois escrit\u00f3rios japoneses (T\u00f3quio, Quioto), empregando atualmente cerca de 100 pessoas.<\/p>\n

A afilia\u00e7\u00e3o da Japan Experience ao grupo Marietton, um grupo sediado em Lyon, fundado em 1968 e um importante interveniente no turismo franc\u00eas, que opera em particular a rede Havas Voyage e o operador tur\u00edstico Selectour, permitir\u00e1 \u00e0 Japan Experience, que continuar\u00e1 a ser gerida por Thierry Maincent, mudar de escala e desenvolver as suas atividades B2B, que j\u00e1 representam 30% do seu neg\u00f3cio.<\/p>\n

A Steering Legal (David Lussigny<\/a>, s\u00f3cio, Alexa Ivanov<\/a>, associada, e Guillaume Schwal), consultores de longa data de Thierry Maincent e da Japan Experience, assessoraram todos os acionistas vendedores nesta fus\u00e3o, cujo valor permanece confidencial.<\/p>\n

A Marietton D\u00e9veloppement foi assessorada pela Dentons (Pascal Chadenet, s\u00f3cio, e Alexis Doise, associado).<\/p>\n","protected":false},"excerpt":{"rendered":"

Com o apoio da Steering Legal, a Japan Experience, fornecedora l\u00edder de experi\u00eancias culturais e de viagens imersivas no Jap\u00e3o, anuncia a sua venda \u00e0[…]
<\/a><\/p>\n","protected":false},"author":4,"featured_media":49863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1464],"tags":[1994,1992],"class_list":["post-49866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-propaganda","tag-ivanov-pt-br","tag-lussigny-pt-br"],"acf":[],"yoast_head":"\nA Steering Legal assessorou os s\u00f3cios da Japan Experience na venda do grupo \u00e0 Marietton D\u00e9veloppement | steeringlegal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.steeringlegal.com\/pt-br\/steering-legal-advises-japan-experience-partners-on-sale-of-group-to-marietton-developpement\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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