The European Commission has published a Code of Practice on the labelling and marking of AI-generated content, particularly deepfakes.
🎯 Objective: to enable providers and operators of generative AI systems to inform users about the use of AI, in order to comply with the transparency requirements set out in the EU AI Regulation.
đź“… Effective from 2 August 2026.
In practice, several measures are proposed: metadata on AI-generated content, an imperceptible watermark and a series of icons to be added to AI-generated content.
Here are some examples proposed by Steering Legal’s IP, Tech & Data team
 
